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Virginie Viard’s long-awaited debut as Chanel’s creative director has arrived! The Frenchwoman, who was with Karl Lagerfeld in the fashion brand for many years, had now the opportunity to show her talent.
During the Cruise season, which acts as a respite between fashion seasons, it was the unique opportunity to reveal her own style and guide us into what will be the new era of Chanel. For the catwalk, the brand turned the Grand Palais into a train station.
Just like the invitation, which was printed on a simple white card, the whole installation of the runway was very discreet. The guests sat on a wooden bench, under plates with names of places that were part of the history of the house, such as Venice, Saint-Tropez, Rome and Edinburgh. It was already remarkable when arriving in the space that the new Chanel era would be simpler, with a scenery a bit less grandiose. But what about the clothes?
The cruise collection, inspired by travel, had a more comfortable and minimalistic look than we were accustomed to seeing on the Chanel´s runways. Altogether were there 80 looks that brought a more simplistic look of the brand’s signature. That is, pieces with tweeds and classic jackets, maintaining a classic and traditional look, but under a new perspective.
On the runway show it was possible to see several items that perfectly described the vision of Coco for the brand, with garments that send us straight to the men’s wardrobe. Like the opening look of the catwalk, it consisted of black gabardine cotton jacket and wide pants.
Karl Lagerfeld left his signature at and it was noticeable the reference with the more sporty tweed’s look, which were combined with leather shorts or even miniskirts. It was also notable the use of relaxed colors, in pastel shades like pink, blue and lilac and even some pops of neon, that left all the productions vivid and intense.