Jacquemus celebrates 10 years of the brand with a fashion show in Provence

It’s time to celebrate! Jacquemus is about to turn 10 and, to celebrate this important date, the designer is returning to Provence – France, where he grew up, for the brand’s first fashion show.

Famous for his Le Chiquito bag – which was a total hit, becoming adored by celebrities like Rihanna, Kim Kardashian and Priyanka Chopra, Simon Porte Jacquemus wants to honor the date in style. “I was sure we should celebrate it, because it’s part of the brand’s history and my personal story,” the designer told WWD.

The news was released with an exciting post on the brand’s Instagram account, in which the entire team was lying on the floor to form a heart. In the caption, the description “10 years of love, 10 years of poetry, 10 years of independence, 10 years of family, 10 years of beliefs, 10 years of sharing, 10 years of freedom, 10 years of smiles, with you, thank you”.

You can already imagine the whirlwind of emotions in the head of the young designer, right? “I started at 19, I’m 29 now. How I feel? Very good. Is weird. There are many things. But I think this is going to be a new beginning for us, “said Jacquemus.