It’s a historic moment in the fashion world: the French luxury brand Balmain, founded in 1945 by Pierre Balmain, has a new logo. It’s the first update of this iconic fashion house in 70 years, representing this special moment of changes in the company along with its recent return to the Haute Couture fashion week.
Olivier Rousteing, creative director of the brand for the last 8 years, said that “I never wanted to brake traditions or rules for no reason but, in these changing times, Balmain is growing in fast pace and trusts in new directions to reach a global audience. Knowing the challenges and the current opportunities, we present the new Balmain logo”.
Following Burberry and Celine‘s steps – which also changed their logos in 2018 – the new Balmain monogram was created by the design studio Adulte Adulte and it’s more minimalist and cleaner focusing mainly on the letter B (just like the F in Fendi and the double C in Chanel).
We can already find it on the new Balmain’s Pre-Fall 2019 collection – precisely, on accessories like belts and bags, the band’s big focus now also betting on the logomania trend.
Since he got the creative director position at the brand, Olivier Rousteing is known for his innovated and audacious personality off and on the social media. A designer really close to famous models and celebrities, he could create the #BalmainArmy – a real army with the best brand ambassadors on the internet.
Balmain is owned by a group of investors called Mayhoola, from Qatar – the same company that in 2012 bought Valentino and is also involved in the Chinese conglomerate Fosun and the French tourism company Club Med. In 2018, the brand’s sales increased by 20% and it’s estimated to reach a revenue of 240 million euros in 2019.
