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What to expect from a combination of a singer as fun and daring as Pharrell Williams and a brand as elegant and traditional as Chanel? A capsule-collection to make anyone’s heart beat faster! Entitled Chanel-Pharrell, everyone is talking about it!
The relationship between the singer and the French Maison has been around for some time. The American man is the ambassador of the bag Gabrielle, has participated in a sneaker project, and was the model of the brand for the fashion movie “Reincarnation”. No wonder the partnership has gained even more power and has become an exhibition of colors and style.
The first images of the campaign reveal pieces that match an intense urban style look with elegant touches typical of Chanel. “Gabrielle Coco Chanel did not see divisions. It’s interesting that the band neither. When this chance was given to me, they did not see divisions, “says Pharrell, for Vogue on the backstage.
For the collection, they transformed the brand’s most famous insignia as the CC and No. 5 in bold details. The whole look of the line has a pop, cool, and bold style. There were about 45 creations, including dresses, t-shirts, jewelry, sunglasses, leather goods and a selection of shoes like sneakers, mules, and loafers.
Are you anxious about it? The collection will be released on 04.04. However, in a video released on Chanel’s Youtube channel, it is already possible to know a little more about the backstage of the campaign run by Loïc Prigent. See what’s coming here: