Dior unveils its Pre-Fall 2019 campaign launching a new ‘It’ bag

The Dior Pre-Fall campaign starring Jennifer Lawrence, the French fashion house’s brand ambassador since 2013, it’s already a hit. Whether for its simple elegance, no luxurious locations and no extravagant pieces. Whether the brand’s new handbag, the 30 Montaigne that with less than a week of its launch is already a favorite in all social media and is the new It bag.

The campaign, that was shot by American photographer Zoë Ghertner, translates a timeless but modern aesthetic as well as the collection. The pieces include jeans, tailoring and the adored bar jacket that was paired with a simple, casual white shirt.

The bag, inspired by the iconic house address, 30 Montaigne, is the highlight of the shooting. Even before the label was created in 1947, Christian Dior had dreamed with this house, which was fortunately available as the designer began to search for a place. Is that a sign or what?

We believe so! On February 12, 1947, at Dior’s first fashion show, the address became a legend. And today, 72 years later, the label created a tribute to measure its significance. Featuring a timeless and easy-to-wear design, the bag is embellishing with the initials of the brand’s designer and carries the 30 Montaigne signature engraved on the back.

The 30 Montaigne bag can be found in 4 different colors: black, white, rosé and oblique Dior. And it can be wear in three ways: as a handbag, as crossbody bag or over the shoulders.