Ferragamo’s new monogram is up in the street style

The new monogram of the Italian label Salvatore Ferragamo was developed by the creative director of the women’s collections, Paul Andrew, to celebrate the brand’s symbol, the Gancini, as well as the meeting of the traditional and the modern. In less than two weeks of its launch, the new motive has already become famous in street style.

The monogram is now viral both because of its ease of incorporating into any look, as well as the series of projects that were created in order to tell the design story, which is so special for Ferragamo. The branding plan included fun fashion movies about the lifestyle of influencers and partnerships with craft companies around the world.

The pattern can be used in several ways. The fashionistas who have bet on cool outfits have often worn it from head to toe including pants, bags, and shirts. It may seem exaggerated, but the result is a modern and fun look.

For the ones who want something more discreet, one cool way is to choose just one accessory such as shoes and a bag. A lot of pieces have been created with the monogram and, of course, one of them can fit in your style. They are elegant, versatile and give a cool touch to any outfit because it is made in neutral colors – black and grayscale – Gancini’s new version goes well with everything and promises to hit the streets more and more.