The charming Courchevel, in the French Alps, hosts for the ninth consecutive year the pop-up boutique of Chanel, a place for fashion lovers who cannot resist the cold and classic charm of the maison eternalized by Gabrielle Chanel. By the end of April 2019, it will be possible to appreciate the brand’s vast portfolio signed by the creative director Karl Lagerfeld, visiting the most recent collections from Cruise 2019 and Fall 2018/19, which open the season, to the arrival of the summer 2019 pre-collection.
This year, the boutique has a majestic and special appeal: Chanel’s letters are placed in huge sculptures, which are adorned with lights that light up when the night comes, assuming a visual that harmoniously combines with the latest projects to be presented there.
Its interior in black, white, tweed and graphic lines come together to form a condensed version of the identity of the Maison. A total area of 160m2, divided into two floors, is renewed every year to host the ready-to-wear collections, watches, jewelry, glasses, and bags of the brand.
