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Whether it is in your friends’ Instagram feed, or the greatest influencers’ stories, or even when chatting with friends. If you like fashion, you probably has already seen some images of the new partnership that everyone is talking about: the house Moncler with the creative director of Valentino, Pierpaolo Piccioli.
The main challenge for the Italian designer was: how to bring a different look to the brand’s classic puffer coats? According to Piccioli, it’s not possible to make something really new nowadays, “we can create new harmonies, new points of view and perspectives”. So his strategy was to focus on the same type of volume that had already worked for his collection on the Genius line, but with funnier silhouettes.
The person responsible for the colors of the pieces was Liya Kebede, a designer’s friend and creator of Lemlem, who brought her roots from Ethiopia. Several craftsmen of the country were hired to make elegant, colorful and charming prints.
During the evolution of the partnership, Pierpaolo was immersed in the haute couture universe, which, according to the designer, “when haute couture came out, it was not created for black women.” For this reason, this collection was designed since the beginning to show that the dream of haute couture was for all women and the union with Liya Kebede happened in the most harmonious and creative way.
The result was 14 breathtaking dresses, with the great contrast of a modern and even technological look with African roots. A demonstration of inclusiveness in which the volume of Moncler was mixed up with strong tones like blue, orange and mustard.
As part of the show at Milan fashion week, they also opened an installation to the public. It is noteworthy that this Genius partnership from Moncler to the Italian fashion week also brought other partnerships, such as Richard Quinn and Simone Rocha, Matthew Williams and Craig Green.