Ralph Lauren once again shows that it is ahead of many brands when it comes to diversity and inclusion! After the brand’s 50-year intergenerational runway, when people of all ages were on the catwalk, the brand is releasing an inspiring spring 2019 campaign.
Entitled “Family is who you love”, the photos highlight eight families of different ages, ethnicities, and formats. “Ralph’s vision has always been built on clear values, and the idea of family has been central to what we stand for – in our brands and business,” said Jonathan Bottomley, chief marketing officer, in an official statement.
Meet the Campaign Families:
George Okeny & Yanii Gough
“We’re best friends. Regardless of the circumstances – the good times, the bad times, the ugly times – we are there for each other. “- George Okeny (husband) with wife (Yanii)
Buzzy, Kody, Kasey and Kyler Kerbox
“Educating children is an unimaginable task to take on. But being close to them means more to me than anything. The family is the center of my world. “- Buzzy Kerbox (father) with his three children
Millie Atkins and James von Claer
“There is an unspoken spell that exists with the family. You do not have to have a long conversation or even talk to feel a strong sense of belonging. “- James von Claer (father) with daughter (Millie)
Leilani Bispo and Cassius Luber
“Becoming a mother for the first time is a mix of feelings. You really have to be aware of the lows as well as the highs because all the emotions are there. “- Leilani Bishop (mother and wife) with son (Cassius)
Dae Na and Bo Ra Nam
“Family is unconditional love. It’s not the same relationship I have with anyone else. The feeling of what you would do for each other, not out of personal interest, but because you simply love that person. “- Dae Na (husband) with (wife) Bo Ra Nam
Helena Tejedor and Cecile Winckler
“We have the same values, a similar vision of the world and our future together, but we are very different people, it works.” – Helena Tejedor, a stylist with (partner) Cecile Winckler
Teresa Lourenço, Zaria and Leão Lourenço-Noel
“I see myself in them, but we are all different. They have things from me and their father, but in the end, everyone is unique. “- Teresa Lourenço (mother) with children
Mariana Moneymaker, Jacqueline and Catherine Elizabeth Ceryak
“I’m fascinated to think about what they will be in this ever-changing world with so many opportunities. I love being with them, seeing what they like and presenting them to things. It’s really very beautiful to watch. “- Marian Moneymaker (grandmother) with granddaughters.