Fashion 27 fevereiro, 2019

Ralph Lauren opens a pop-up cafe in Paris

Catwalks all over different places of the city, fittings, content production… fashion weeks are exhausting and many fashionistas need strategic locations for a simple coffee break. Ralph Lauren knows it and, just in time for Paris Fashion Week, the band has created a pop-up café in the French capital that aims to welcome the press, models, and shoppers who leave quickly from one runway show to another.

Located in Saint Germain, the store has a wide variety of sweets and drinks, including the 5-layer chocolate cake that has already become a brand’s. They have also sweet popcorn, brownies and more. To drink, the USDA organic coffee has its grains grown in South America and Africa.

However, this is not the first Ralph Lauren cafe. The label has establishments in cities such as New York, Hong Kong and Tokyo, including bars in cities like London and Chicago. Last year, for example, they presented its spring/summer 2019 collection in its main cafeteria on Madison Avenue, making the show an immersive experience.

If you are traveling to the city of lights, it’s worth visiting the pop-up. The store will be open between February 2nd and March 5th, at 173 Boulevard Saint-Germain 75006.