When do you think of fashion weeks with an iconic street style, bold and with its own style, which cities come to mind? Paris? New York? It’s time to put Seoul on your list. Last month, the capital of South Korea hosted its fashion week and they nailed it not only on the catwalks but also on the streets.
South Koreans are famous for being always connected with social networks quickly adapting to the Western world trends into their routine. So do not be scared when finding the most famous pieces of labels such as Off-White or Vetements in their looks.
But now the look was different! South Koreans invested in a visual more connected to pastel tones and pieces that brought a more work visual, such as blazers. What does that mean? It is one of the first indications that the “logomania” era is nearing its end.
Check out some pictures taken by Alex Finch: