It’s hard to imagine a company that shouts as loudly as its love for Paris as Chanel. The brand is a symbol of the traditionalism and romanticism of the city and is now showing its affection for the capital. Its new store, located on the Galeries Lafayette, on the Champs Elysées, has multiple floors, and it is possible to find several references that show the Parisian roots of the label.
The store is selling Chanel’s Spring-Summer 2019 prêt-a-porter collection, but surprisingly, the store’s main feature is a golden Eiffel Tower that reaches three floors of the store. The facility reaches the sand on the floor, which was placed as a reference to the iconic runway of the brand.
The second floor of the store has some pop-ups that lead to a nostalgic mood, inspired by the beach theme. Between sand and acrylic pieces, everything reminds us of paradisiacal destinations in the tropics. The mannequins are dressed in tweed suits, cotton tops and chiffon dresses from the collection.
The store also has some permanent areas dedicated to the two very popular accessories of the brand: shoes and watches. Regarding the shoes, iconic sneakers are found next to sandals from the Spring-Summer 2019 collection. There you can also find accessories from other designers like Goossens for jewelry, Maison Michel for millinery and Barrie for Scottish cashmere pieces.
